Privacy Policy

Last updated: April 1, 2024

The privacy of your data — and it is your data, not ours! — is a big deal to us. In this policy, we lay out: what data we collect and why; how your data is handled; and your rights to your data. We promise we never sell your data: never have, never will.

This policy applies to all products built and maintained by Hellolighten including Lighten.

What We Collect and Why

Our guiding principle is to collect only what we need. Here’s what that means in practice:

Identity & Access

When you sign up for a Lighten product, we typically ask for identifying information such as your name, email address, and details about your family. That’s just so you can personalize your new account, and we can send you invoices, updates, or other essential information. We sometimes also give you the option to add a profile picture that is displayed in our products, but we do not normally look at or access that picture. We’ll never sell your personal info to third parties, and we won’t use your name or company in marketing statements without your permission either.

Billing Information

When you pay for a Hellolighten product, we ask for your credit card and billing address. That's so we can charge you for service, calculate taxes due, and send you invoices. Your credit card is passed directly to our payment processor and doesn't ever go through our servers. We store a record of the payment transaction, including the last 4 digits of the credit card number and as-of billing address, for account history, invoicing, and billing support. We store your billing address to calculate any tax due, to detect fraudulent credit card transactions, and to print on your invoices.

Geolocation Data

We log all access to all accounts by full IP address so that we can always verify no unauthorized access has happened. We keep this login data for as long as your product account is active.

We also log full IP addresses used to sign up for a product account. We keep this record, unless you ask us to delete it because they are used to mitigate spammy signups.

Web analytics data are also tied temporarily to IP addresses to assist with troubleshooting cases. We blind all web analytics data after 30 days.

Website Interactions

When you browse our marketing pages or applications, your browser automatically shares certain information such as which operating system and browser version you are using. We track that information, along with the pages you are visiting, page load timing, and which website referred you for statistical purposes like conversion rates and to test new designs. We sometimes track specific link clicks to help inform some design decisions. These web analytics data are tied to your IP address and user account if applicable and you are signed into our Services. We blind all of these individual identifiers after 30 days.

Cookies and Do Not Track

We do use persistent first-party cookies to store certain preferences, make it easier for you to use our applications, and support some in-house analytics. A cookie is a piece of text stored by your browser to help it remember your login information, site preferences, and more. You can adjust cookie retention settings in your own browser. To learn more about cookies, including how to view which cookies have been set and how to manage and delete them, please visit: www.allaboutcookies.org.

At this time, our sites and applications do not respond to Do Not Track beacons sent by browser plugins. You can instruct your browser to refuse all cookies or indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.

Voluntary Correspondence

When you write to Hellolighten with a question or to ask for help, we keep that correspondence, including the email address, so that we have a history of past correspondences to reference if you reach out in the future.

We also store any information you volunteer like surveys. Sometimes when we do customer interviews, we may ask for your permission to record the conversation for future reference or use. We only do so if you give your express consent.

Information we do not Collect

We do not collect any biometric data. You may be given the option to add a picture to your user profile, which could be a real picture of you or a picture of something else that represents you best. We do not extract any information from profile pictures: they are for your use alone.

When We Access or Share Your Information

Our default practice is to not access your information. The only times we’ll ever access or share your info are:

  • To provide products or services you've requested. We do use some third-party services to run our applications and only to the extent necessary process some or all of your personal information via these third parties. You can ask for the list of third-party services we use in each product. Having subprocessors means we are using technology to access your data. 

  • We share personal data with third parties only in ways that are described in this Privacy Policy, and we ensure that such data is handled lawfully. Our third-party service providers are not permitted to use personal data for their purposes and are obligated to protect your data.

  • To help you troubleshoot or squash a software bug, with your permission. If at any point we need to access your account to help you with a Support case, we will ask for your consent before proceeding.

  • To investigate, prevent, or take action regarding restricted uses. Accessing a customer’s account when investigating potential abuse is a measure of last resort. We have an obligation to protect the privacy and safety of both our customers and the people reporting issues to us. We do our best to balance those responsibilities throughout the process. If we do discover you are using our products for a restricted purpose, we will report the incident to the appropriate authorities.

  • When required under applicable law. If the appropriate law enforcement authorities have the necessary warrant, criminal subpoena, or court order requiring we share data, we have to comply. Otherwise, we flat-out reject requests from local and federal law enforcement when they seek data. And unless we’re legally prevented from it, we’ll always inform you when such requests are made. We have never received a National Security Letter or Foreign Intelligence Surveillance Act (FISA) order.

If Hellolighten is acquired by or merged with another company — we don’t plan on that, but if it happens — we’ll notify you well before any info about you is transferred and becomes subject to a different privacy policy. This will give you the chance to delete all your data before any merger takes place. 

International Data Share

Our products and other web properties are operated globally. If you are located in the European Union, United Kingdom, or elsewhere outside of the United States, please be aware that any information you provide to us may be transferred to the United States. By using our product/s, participating in any of our services, and/or providing us with your information, you consent to this transfer. Personal data may be transferred to, and stored at, a destination outside the European Economic Area ("EEA") that may not be subject to equivalent Data Protection Law. Where we transfer your data to a third party in another country, we ensure compliance through mechanisms like Standard Contractual Clauses approved by the European Commission.

Your Rights With Respect to Your Information

At Hellolighten, we apply the same data rights to all customers, regardless of their location. We process your personal data under the following lawful bases:

Consent: We may process your data if you have given us explicit consent to use your personal data for a specific purpose.

Contract: Processing is necessary for a contract you have with us, or because you have asked us to take specific steps before entering into that contract.

Legal Obligation: The processing is necessary for us to comply with the law (not including contractual obligations).

Vital Interests: Processing is necessary to protect someone’s life.

Public Task: Processing is necessary for us to perform a task in the public interest or for our official functions, and the task or function has a clear basis in law.

Legitimate Interests: Processing is necessary for our legitimate interests or the legitimate interests of a third party unless there is a good reason to protect the individual’s personal data which overrides those legitimate interests.

Currently, some of the most privacy-forward regulations in place are the European Union’s General Data Protection Regulation (“GDPR”) and the California Consumer Privacy Act (“CCPA”) in the US. Hellolighten recognizes all of the rights granted in these regulations, except as limited by applicable law. These rights include:

  • Right to Know. You have the right to know what personal information is collected, used, shared, or sold. We outline both the categories and specific bits of data we collect, as well as how they are used, in this privacy policy.

  • Right of Access. This includes your right to access the personal information we gather about you, and your right to obtain information about the sharing, storage, security, and processing of that information.

  • Right to Correction. You have the right to request correction of your personal information.

  • Right to Erasure / “To be Forgotten”. This is your right to request, subject to certain limitations under applicable law, that your personal information be erased from our possession and, by extension, all of our service providers. Fulfilment of some data deletion requests may prevent you from using Hellolighten services because our applications may then no longer work. In such cases, a data deletion request may result in closing your account.

  • Right to Complain. You have the right to make a complaint regarding our handling of your personal information with the appropriate supervisory authority. To identify your specific authority or find out more about this right, EU individuals should go to https://edpb.europa.eu/about-edpb/board/members_en.

  • Right to Restrict Processing. This is your right to request restriction of how and why your personal information is used or processed, including opting out of sale of personal information. (Again: we never have and never will sell your personal data).

  • Right to Object. You have the right, in certain situations, to object to how or why your personal information is processed.

  • Right to Portability. You have the right to receive the personal information we have about you and the right to transmit it to another party.

  • Right to not be subject to Automated Decision-Making. You have the right to object and prevent any decision that could have a legal, or similarly significant, effect on you from being made solely based on automated processes. This right is limited, however, if the decision is necessary for the performance of any contract between you and us, is allowed by applicable law, or is based on your explicit consent.

  • Right to Non-Discrimination. This right stems from the CCPA. We do not and will not charge you a different amount to use our products, offer you different discounts, or give you a lower level of customer service because you have exercised your data privacy rights. However, the exercise of certain rights (such as the right “to be forgotten”) may, by virtue of your exercising those rights, prevent you from using our Services.

Many of these rights can be exercised by signing in and directly updating your account information.

If you have questions about exercising these rights or need assistance, please contact us or at welcome@hellolighten.com, 26 Elwin St, London E2,7BU. For requests to delete personal information or know what personal information has been collected, we will first verify your identity using a combination of at least two pieces of information already collected including your user email address. If an authorized agent is corresponding on your behalf, we will first need written consent with a signature from the account holder before proceeding.

If you are in the EU, you can identify your specific authority to file a complaint or find out more about GDPR, at https://edpb.europa.eu/about-edpb/board/members_en.

How We Secure Your Data

 We implement a variety of security measures to maintain the safety of your personal information when you enter, submit, or access your personal information. These include using standard security protocols and working only with reputable third-party vendors. All data is encrypted via SSL/TLS when transmitted from our servers to your browser. The database backups are also encrypted. Most data are not encrypted while they live in our database (since it need to be ready to send to you when you need it), but we go to great lengths to secure your data at rest.

When You Delete Data in Your Product Accounts

In many of our applications, we give you the option to trash data. The trashed data is no longer accessible via the application and will be deleted from our active servers within the next 30 days. We also have some backups of our application databases, which are kept for up to another 30 days. In total, when you trash things in our applications, they are purged within 90 days from all of our systems and logs. Retrieving data for a single account from a backup is cost-prohibitive and unduly burdensome so if you change your mind you’ll need to do so before your data is deleted from our active servers.

We also delete your data after an account is cancelled. In this case, there is no period of data being kept in an accessible trash can so your data are purged within 60 days. This applies both for cases when an account owner directly cancels and for auto-cancelled accounts.

Changes & Questions

We may update this policy as needed to comply with relevant regulations and reflect any new practices. Whenever we make a significant change to our policies, we will also update them here. We are committed to complying with the GDPR and supporting the privacy of those around the world. 

Have any questions, comments, or concerns about this privacy policy, your data, or your rights to your information? Please get in touch with our Data Protection Officer and welcome@hellolighten.com and we’ll be happy to answer any questions you have!